Mikateko Media brings life to trusted MyLine commuter publication
A year into landing the three-year contract for producing Metrorail’s weekly commuter newspaper, MyLine, strategic communications agency Mikateko Media launches a refreshed version of the trusted publication.
Distributed to 80 000 Metrorail commuters across Cape Town and its surrounds, the new look MyLine sheds its tabloid newspaper identity for a contemporary, magazine look and feel.
“The new size is much more commuter-friendly and the additional eight pages allow for sectioned editorial, giving the reader more content. The idea is a newspaper behaving like a magazine,” explains Mikateko Media’s Managing Director, Desireé Johnson.
In celebration of the vibrant spirit of the Mother City and its people, the new look MyLine is a true reflection of the personalities that use Metrorail daily as their primary mode of transport.
With the average Capetonian spending approximately 40 hours of his/her week commuting to and from work with via Metrorail, the quality and reliability of MyLine’s content that commuters and occasional travellers are exposed to, is appealing, relevant and engaging. “MyLine offers train users an insight into Metrorail’s inner workings,” says Riana Scott, Head of Marketing and Communication at Metrorail Western Cape. “I am confident that this fresh format will appeal to our commuters. We would like to get feedback on the new look so that we are constantly in the know of what they like to read.”
Apart from a new design, MyLine’s content has also been relooked. In addition to being informative and educational, it has fun facts and smart ‘how-to’ advice on topical issues such as finance, education, fashion and food. Commuters can also engage in real time with MyLine via Twitter: @Sipho_MyLine.