Masihambe & Champion
Description: A4 newsprint (Masihambe) / A3 tabloid newsprint (Champion)
Demographics: Operational workers
Print run & circulation: 48 000
The Transnet Safety League publication, Masihambe, is a powerful vehicle for change in Transnet. Through editorial that engages and acts as a call to action, it galvanises staff behind the safety gospel, celebrating safety champions, spreading the message of key behaviours and being a space for learning, sharing and conversing. Mikateko Media decided on a tabloid newspaper format that is easily accessible as the content is treated as newsy pieces rather than long reads. The design is vibrant and crammed full of facts and figures prominently featured and copy is broken up into easy-to-digest information chunks. It has been so successful that a section of the Culture Charter, namely safety, now has its own tabloid newspaper publication, Champion.