Description: A4 newsprint
Demographics: Cape Town Metrorail commuters
Print run & circulation: 80 000
MyLine, Metrorail’s weekly newspaper, is an informative read full of relevant snippets, info graphics and useful service information such as train schedules and new developments. The bite-size articles draw readers in and keep them entertained while the friendly tone of voice reflects the diversity and informality of commuters. This tabloid-style paper aims to create unity among readers, encourage positive thinking, educate commuters about the Metrorail brand, bridge cultural, racial, language and gender divides, and assist the local economy by providing jobs and growing expertise.