Description: Glossy A4 internal staff publication
Demographics: Operational workers through to corporate management
Print run & circulation: 31 500
In the years that Mikateko Media has worked on the Transnet account, it has grown it into various brand extensions through segmenting the audience and delivering targeted messaging and content. The flagship publication, Transnet ONE magazine, now in its fifth year of existence, is a powerful advocate of the organisation’s brand and an authoritative communications tool for Transnet. ONE is a flagship and award winning internal communications publication and targets all Transnet employees from the colleagues in hard hats and safety boots in De Aar, to the corporate professionals working on the 49th floor of the Carlton Centre – the Transnet Limited head office.